Empowering CPG Brands To
Stand Out &
Command Attention
Capabilities *
Capabilities *
Hi! I’m Luis Edilberto, founder of Praeclare—a design studio focused on branding, packaging, and digital marketing for CPG brands. My design journey started at 11 and led to a full-tuition scholarship at California College of the Arts, where I honed my skills in logo, print, and packaging design.
Since 2022, I’ve collaborated with agencies and CPG brands to craft cohesive visuals—from branding and packaging to social media and Amazon content—that drive engagement and boost visibility. My strategic approach ensures every touchpoint is intentional, on-brand, and designed to leave a lasting impression while delivering real results.
If you're a CPG brand looking to stand out with strategic design, let’s work together to create something remarkable!
Did You Know? *
Did You Know? *
75% of consumers judge a brand’s credibility based on its visual design, making high-quality design imperative.
- WebFX
75% of consumers judge a brand's credibility based on its social media presence and design.
- Stanford Persuasive Technology Lab
72% of consumers say that packaging design can influence their purchasing choices.
- Ipsos
87% of consumers say that consistent branding across all channels is very important to them.
- Lucid Press
Client Testimonial *
Client Testimonial *
“Luis was incredible to work with! He designed our Odyssey Elixir Amazon storefront beautifully, bringing creativity and attention to detail. His positive energy, openness to feedback, and collaborative spirit made the process seamless and enjoyable. Highly recommend!”
- Odyssey
“It was an entirely pleasant and exciting experience.. From the planning, the consultation, the art itself, everything. The concept artwork with the examples of the bottles and the packaging are literally above and beyond anything we've ever experienced. He was patient, understanding and willing to change ideas several times to fit our vision. We are so, so, so happy with it!"
- Brendy’s Flan & More
“If you're in the CPG space and in need of a graphic designer, you really should consider working with Luis! I can't recommend him enough. He's so passionate about the CPG space, enjoyable to work with, and he's so talented when it comes to finding fun, brand-aligned ways for our clients to show up on social media and beyond. Will always recommend working with Luis.”
- The Y Collective
"Social media design is very important as it helps bring some new visual elements to customers that is not just based on photos. The project was very smooth and the communication was great! The graphics embodied the brand and gave it some continuity. Luis did a great job with the brand elements he had to work with."
- Tuyyo Foods