Empowering CPG Brands *
Empowering CPG Brands *
* To Lead Across Retail and Digital Spaces
* To Lead Across Retail and Digital Spaces
Capabilities *
Capabilities *
Services
Learn More About My Services, Prices, & More Below!
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We will begin by defining your brand's purpose, mission, values, and brand personality, along with a competitor analysis to identify a differentiating gap. In the concept stage, I will present two initial designs, select the most promising, and refine it together to ensure it resonates with your target audience, aligns with your brand, and reflects your vision.
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Using the brand identity elements as a guide, I will develop packaging concepts tailored to the brand’s goals and target audience. The aim is to create a distinctive design that reflects the brand’s essence and stands out in the market.
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The fast-paced CPG world demands strong, consistent visuals. My per-graphic services cover social media, Amazon, email marketing, and more—always aligned with your brand identity to boost recognition and stand out.
The Process *
The Process *
Research
In-depth research gathers valuable insights, seeking inspiration and references to fuel creativity. This forms the foundation for developing design concepts and sketches aligned with the brand, resonating with the target audience.
Sketching
This process generating design ideas aligned with the brand's essence and goals. Iterating on these concepts through collaborative feedback ensures alignment with the intended perception, goals, and target audience.
Delivery
The final project will be delivered in the appropriate formats and deliverables to ensure seamless integration across various platforms and mediums, effectively establishing a cohesive and impactful brand presence.
FAQS *
FAQS *
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Absolutely!
Each brand faces distinct challenges and pursues unique goals. Don't hesitate to contact us for a customized package tailored to your specific needs.
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Brand Design - 4-8 Weeks
Packaging - 4-8 Weeks
Every brand is distinctive, and the timeline for each brand and project varies based on the specific goals and challenges of the brand.
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A 50% non-refundable booking fee is required before starting each project, in addition to signing a contract.
Praeclare; (Latin; Bright, Illustrious, & Distinguished)
Praeclare; (Latin; Bright, Illustrious, & Distinguished)
Hello!
Hello! I'm Luis Edilberto, a Salvadoran CPG brand designer with a deep love for food, design, and helping CPG brands grow. My adventure in graphic design began when I was just 11 years old, and this passion led me to earn a full tuition scholarship to California College of the Arts. During my time there, I tackled exciting projects like crafting eye-catching posters, designing books, creating impactful logos, and exploring other creative endeavors.
My creative journey started in the food and beverage industry, where I discovered how brand identity, packaging, and digital design can forge strong connections between brands and consumers. I understand the value of strategy, marketing, and design consistency. Through this formula, I work with CPG brands to create visual solutions that build emotional connections with consumers, increasing brand awareness and trust.
Since 2022, I’ve had the privilege of collaborating with marketing and photography agencies, as well as a wide range of food and beverage brands on an array of projects. These have spanned from social media design to packaging, Amazon A+ content, and more. Each project has been an opportunity to deepen my expertise in crafting compelling visual narratives that resonate with audiences and elevate brand presence.
When I’m not immersed in work, you’ll often find me enjoying peaceful walks with my dog or unwinding at home, cuddling with my furry friend while playing video games. I’m always eager to connect—whether it’s to embark on a new project together, share creative insights, or simply learn from each other's experiences. Let’s collaborate and make something great!